ODEUR
Some super hot Swedish weirdness. Not available in the states yet, unfortunately… Japan, Sweden.. some Aussy retailers.
Let’s hope and pray!
Here’s an excerpt from the press release:
About the collection
Odeur seeks to challenge conventional notions of how basic garments are constructed. A playful relation to the silhouette, a focus on details and unexpected cuttings characterizes the Odeur collection, that includes jeans, shirts, hoodies, t-shirts and scarves. All garments are endorsed with the scent of Odeur – an androgynous, clean, white and light scent.
About the scent
The aroma chosen to represent Odeur is based on a number of visual factors; the clean lines of the clothing with an almost androgynous alien look. By using aromas that stem from the higher scale, the scent of Odeur has become a light, white and clean fragrance. The scent is meant to be clean and unusual, but not a quirky sexual fragrance. It is not gender specific, and the chosen aroma covers all natural elements. It is fresh, clean and modern.
About the history
Odeur was founded in 2006 and is designed by Petter Hollström and Anna Lidström. Originally it was a final examination project from Berghs School of Communication, seeking to broaden the opinion of what design really
means from a brand perspective. Currently Odeur is available for sale in Sweden and Japan. Odeur is represented by Diptrics Inc. in Japan, alongside Swedish labels such as Back (Ann-Sofie Back), Diana Orving, Skyward and Velour.
For more information, please call +46 70 29 27 104 or send an e-mail to contact@odeur.se.
Stockholm, January 29
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